Online marketing is like a B.L.T. sandwich – you have to have all the ingredients for it to work. If you don’t have the bacon, lettuce, or tomato then it’s not a winner. The ingredients for a winning online marketing campaign must include onsite seo, offsite seo, and social media marketing.
There are many factors that influence rankings on search engines (such as Google, Bing, and Yahoo). Those who practice the best and most up-to-date SEO techniques reap the benefits of appearing at the top of search results.
ONSITE SEO
Onsite SEO refers to optimizations made on a website to make it more readable, crawlable, and content rich. The main purpose of onsite SEO is to make sure your website is optimized for the keywords that are most appropriate for your industry and area. These are the keywords that you wish to be found in the search engine results when folks are searching for what you have to offer as a business. There is a lot to onsite SEO and people working on their own websites often overlook steps so it’s best to outsource your SEO to a professional. There are hundreds of small changes that can be made in the course of a campaign, as SEO is very much an ongoing process. Here is a checklist of the things Shayla Does It Marketing Services uses for on-site SEO techniques that are in accordance with Google recommendations:
- Page Titles & Meta Descriptions
- Headings
- Page Content & Descriptions
- Images
- Links
- Site Speed
- URL structure
- Current Content
- Mobile Optimization
OFFSITE SEO
Offsite SEO refers to strategies made on external sites – or links. The Interweb you know today operates through links. When Google decides which website to show a searcher, one of the factors it considers is how trustworthy a site is. This is determined by the number external websites linking to your site and the amount of links that one site is sending. Directory listings (sites that list local florists, services, etc.) are a quick way to build links to your site.
Another link building strategy is content marketing. This involves creating a piece of content (article, blog, infographic, video, etc.) to host on another site with a link pointing back to your website. Relevant content marketing with engaging content that users want will always have a place in digital marketing. Throwing up a 400 word “article” to post on an unpopular site, also called “guest blogging,” can put your site at risk of a Google penalty which will remove your site from appearing as a result to searches.
Also, don’t buy any links. This is a big no-no with Google. Earn your links organically.
SOCIAL MEDIA MARKETING
Yes, social media matters when it comes to SEO. Day by day, social media sites are increasing their authority in search engine marketing, so you need to be active on more than just Facebook! The almighty Google takes social media into account when forming page rankings, mostly in the form of links and activity. This is commonly referred to around the web as “link juice”. If you have a lot of link juice from different social media sites that consistently link to your website, you will be creating an ongoing flow of traffic which contributes towards your Google ranking. The 7 most popular ranked social media sites today are: (reference: http://www.ebizmba.com/articles/social-networking-websites)
Why Do You Need SEO?
It’s simple. There is an industry in SEO because it’s a full-time job. When a company, such as Shayla Does It, works on a client’s site, it shouldn’t be optimized one time and then left alone. SEO is an ongoing process of developing new content, keywords, and blogs to reach your customer as Google continues to update its algorithms. SEO dramatically changes almost every year and the strategies used when your site was built a couple of years ago aren’t going to work today. Many people say that SEO is dead, but it has merely evolved into a different creature. SEO used to be about tricking search engines, now it’s about communicating with them clearly. So hire Shayla Does It for your SEO needs. We’ll be your sandwich maker.
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