Just because you build it doesn’t mean they will come!

Your website is not the Field of Dreams. Just because you build it doesn’t mean people will come to it. 

There are some pretty great websites out there but if you can’t find it in a search or on social media then it will not be found. Websites are promoted by sharing your site throughout the “interweb”. 🙂 The more relevant links you have to and from your website, the better looking your site appears to the almighty Google, who determines where you appear in the search engine results. There are many factors they consider when calculating your website’s “page rank”. Although their search algorithms change often, some factors remain the same, such as:

  • Domain Longevity
  • Website Optimization (keywords tied to images, page content, and page titles)
  • Relevant Outgoing Links
  • Relevant Links to your website
  • Consistent Organic Incoming Traffic
  • Complete Online Presence (social media, blogging, review sites, etc…)
  • Activity level of Online Presence

You built it so you want people to come, right? You can make your website the Field of Dreams with SEO & Link Building Services. 

The first step is to optimize your website through Search Engine Optimization (SEO). This will set up your website to appear more relevant to Google and other search engines. Some of the process includes assigning keywords to your pages, ensuring they flow with your ALT image tags and title pages, submitting your profile to all search sites, and more techy actions.

Once your website is fully optimized, it will help to possibly appear on the search engine results, but probably never on the first page. If you continue drawing traffic to your site, it will appear higher and higher in the search engine results over time. This is where the need for SEO & Link Building services comes in. This is typically a monthly service that you will outsource to an expert because as a small business owner, you just don’t have the time to keep up with it and probably not even the knowledge. Hey, here’s a good spot to market my business:  Shayla Does It offers webdesign, SEO & link-building services!

online marketing

Even if you don’t use Shayla Does It, ensure that your link builder is doing at least some of the following:

  • Creating a blog page on your site and writing/posting blogs on a regular basis with relevant links in the blog.
  • Finding blogs in your industry and asking popular bloggers for interview opportunities and links to your site
  • Finding industry-related blogs and commenting with links to your blog or site.
  • Sharing your blogs in related communities and popular blog or social media sites
  • Enhancing your profile on all search engines and review sites (adding all contact info and links to your sites, pictures, etc…)
  • Posting positive reviews from their personal site on all “review sites” (i.e. yelp, yellowpages, superpages, facebook, etc…)
  • Possibly maintain your social media sites to include links in posts, or at least post to your social media sites with links from their personal site
  • There are many more link building opportunities; these are just the tip of the iceberg!

BEWARE of purchasing links because they are typically spam and Google will recognize spam links and penalize your page rank..

“What Google giveth, Google taketh away!”

I hope this blog clarifies SEO & link building a little bit. If you would like more information, don’t hesitate to contact Shayla Does It Business Services and together we can make your site the Field of Dreams!

Social Media is a Pool Party

Most people at the pool party are not interested in your “pitch,” they are there for the swimming and the hot dogs!

Social Media is a Pool Party

Attention Business Owners:  The secret to a successful social media page is engagement. Unfortunately most brands forget this and focus only on promoting their brand through all their posts. A business must always remember that the unlike button is exactly where the like button is! What captures your attention when trolling your social media pages? Which pages are your favorite? Please rock the vote – no strings attached:

Shayla Does It provides social media marketing as a service. Business owners either aren’t sure what to post or do not have the time to be consistent. Not all posts will be as popular as others but the key is to remain consistent and engaging. Here are some tried and true tips that will help:

1. Humor: Let’s face it, when looking through social media the funny posts and pictures grab your attention. As a business, humorous posts should remain tasteful and relevant to your industry. Be creative and mix it up!

2. Images: Pictures always add impact to your social media posts. Instead of always using generic pictures you find on-line, post pictures taken from your phone at the place of business or of the actual product. Personal pictures always get the most “likes” and response because it shows customers that you are legit.

3. Consistency: If you have a social media page for your business, you must make time to maintain it on a regular basis or your followers will lose interest in your posts and page. This leads to “unlikes” and misjudgments and that just hurts. If you can’t make time to post on your pages regularly, which is at least two times a week but preferably up to 7 depending on the industry of your business, OUTSOURCE IT TO SHAYLA DOES IT!

4. Timing: Spread out your posts and change when you post.

    • Do not share or post 3-4 things in one day and then don’t post again for 3 days – be consistent!
    • Depending on the nature of your post, change the timing. For example, If you are advertising a special for that day then post as early as possible in the morning because folks tend to check their social media when they get up in the morning.
    • Do not be a “facebook whore” and post all day every day. This leads to getting your page “unliked” very quickly. Who wants to be bombarded with posts from anyone?

5. Engagement: Mix up the content of your posts! Don’t push your brand or sales on every post. Your followers will feel overwhelmed and start to ignore your posts, You may lose a customer or scare away new ones. Ask questions to engage your audience, run giveaways, post pictures that are personal, find funny “memes” to post, link to your website, engage in social media traditions, and more! Oh and don’t forget the #hashtags and join conversations to increase your audience.

Shayla Does It knows how to market your business online through social media, websites, email campaigns, and more! Fore more information on our services of for examples of our work – check out our website, www.shayladoesit.com.

Social Media is a Pool Party