Tag Archives: linkbuilding

What is Digital Marketing?

If you google “What is Digital Marketing” you will probably find many different answers. This is because the ever-changing term digital marketing first came about in the 90’s and continues to evolve with advancements in technologies. You may have heard other terms that are similar to digital marketing such as:

  • online advertising
  • inbound marketing
  • online marketing
  • internet marketing
  • emarketing

All of these terms have the same meaning, but trends have changed over time. According to Google Trends, 2015 is when Digital Marketing starting being used more often than the others. Emarketing is rarely used at all anymore. Check out this graph that shows the changes in term trends from 2004 to present:digital marketing trendsDigital marketing is an umbrella term referring to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Simply having a website doesn’t cut it anymore. You have to consistently draw organic traffic to your website in order to improve your rank in search engine results. This involves a digital marketing plan that manages your entire online presence. Digital marketing activities include:

  • search engine optimization (SEO)
  • link building
  • blogging
  • social media marketing
  • email marketing
  • content marketing
  • video marketing
  • and other forms of digital media

According to Techopedia.com, digital marketing also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games. This is an example of how the term digital marketing is ever-changing because it is evolving to non-internet channels.

Most experts believe that the digital age we now live in requires a new approach to marketing and a new understanding of customer behavior in order to implement a successful digital marketing plan. If you would like to know more about how digital marketing can benefit your business, feel free to contact us with any questions you may have or for a free consultation.

digital-marketing-quote

online reviews are important

Importance of Online Reviews

One of the many wonderful things about the Internet is the opportunity for people to express their opinions on almost anything. If you own a business, it’s a way for customers to comment on your service or products in order to share with others. These comments are posted on the web as online reviews, either directly to your business’s website, social media pages, or to other sites which aggregate online reviews.

How Important Are Online Reviews?

In the digital age, online reviews have largely taken the place of the word-of-mouth referrals. After all, it may be easy to ask your neighbor who mows his lawn, but harder to find someone you know who has ordered a polka dot cat sweater from an affordable website in the past year. Potential buyers can easily seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Positive online reviews also increase your appearance within search engine results. You will notice when you search for a service or product that Google Maps will appear in the results with the highest ranked businesses that you are searching for. This is also true for many other search engine sites such as yellow pages, yelp, bing, etc…

It’s easy to see why positive reviews are like gold, while negative ones can be toxic and dangerous.

Check out these online reputation statistics which reiterate the importance of reviews.

Check out these online reputation statistics which reiterate the importance of online reviews.

How Can You Monitor Your Online Reviews?

  1. Be proactive – Don’t just read a few online reviews when you feel like it. Schedule time regularly (weekly is a good goal) to check for new reviews. Also, when looking at various review sites, take note if your recent positive reviews are not current; the older they are, the less impact they have on the opinions of others.
  1. Respond quickly – Whether positive or negative, you should respond to every review. If positive, thank the reviewer for taking the time to spread their great experience with others. On the other hand, you may come across customers who express displeasure about their experience dealing with your business. Do not ignore these individuals, and do not procrastinate in responding. When you respond quickly, you send the message that you care about customer input and are taking steps to resolve the problem. Always be genuine and sincere because it reflects in your response.
  1. Keep the tone civil – Some online reviews can be scathing, juvenile, inappropriate, and downright unfair. Even if a certain review does awaken some strong emotions, do not mimic the reviewer’s negative tone. Instead, remain calm and civil while leaving out emotional words, and respond to the reviewer with class. If you get dragged into the virtual mud with a reviewer, both you and your business almost always lose.
  1. Address the issue and offer to make it right – If a reviewer has a legitimate complaint — even if it wasn’t the fault of you or your staff — try to find a way to make him or her happy. Offer a refund or a discount on future services. You’d be surprised how many positive reviews are born out of negative ones that were addressed properly and in a timely manner.

How Can You Get More Good Reviews?

Ask for reviews – Make it apparent to all of your customers that they have a voice in how you do business. This means not only having a place on your website where people can post or read reviews, but also promoting the appropriate online review destination (i.e. Google+, Facebook, Yelp, Yahoo, etc…) in print and email communications.

Newsletters and emails are the best way to ask for reviews on a regular basis. Email marketing is (and will continue to be) the most important channel any business can use to continually get their name in front of their past and present clients. It’s consistent, targeted, effective, inexpensive and used by over half of the world’s population. One way to do this is outsource your email campaigns to a reputable marketing company, or you could sign up for a service that automatically emails your clients to ask for their reviews after a service is performed or a product is purchased. Emails always increase the odds that happy customers will take the time to sing your praises online.

if a customer expresses his or her satisfaction to you verbally, be sure to respond by saying, “Thanks! Feel free to tell the world by putting that in a review online!”

Encourage people to read your reviews – Display a link to your online reviews or “testimonials” on your website, Facebook page, and anywhere else you have an online presence. Not only will potential customers read your glowing reviews, but your current customers are more likely to add their positive feedback as well.

If you need help with the task of online review management, Shayla Does It Marketing Services offers online review management as a part of monthly seo and link building packages. Contact us for more information or a free consultation.

Just because you build it doesn’t mean they will come!

Your website is not the Field of Dreams. Just because you build it doesn’t mean people will come to it. 

There are some pretty great websites out there but if you can’t find it in a search or on social media then it will not be found. Websites are promoted by sharing your site throughout the “interweb”. 🙂 The more relevant links you have to and from your website, the better looking your site appears to the almighty Google, who determines where you appear in the search engine results. There are many factors they consider when calculating your website’s “page rank”. Although their search algorithms change often, some factors remain the same, such as:

  • Domain Longevity
  • Website Optimization (keywords tied to images, page content, and page titles)
  • Relevant Outgoing Links
  • Relevant Links to your website
  • Consistent Organic Incoming Traffic
  • Complete Online Presence (social media, blogging, review sites, etc…)
  • Activity level of Online Presence

You built it so you want people to come, right? You can make your website the Field of Dreams with SEO & Link Building Services. 

The first step is to optimize your website through Search Engine Optimization (SEO). This will set up your website to appear more relevant to Google and other search engines. Some of the process includes assigning keywords to your pages, ensuring they flow with your ALT image tags and title pages, submitting your profile to all search sites, and more techy actions.

Once your website is fully optimized, it will help to possibly appear on the search engine results, but probably never on the first page. If you continue drawing traffic to your site, it will appear higher and higher in the search engine results over time. This is where the need for SEO & Link Building services comes in. This is typically a monthly service that you will outsource to an expert because as a small business owner, you just don’t have the time to keep up with it and probably not even the knowledge. Hey, here’s a good spot to market my business:  Shayla Does It offers webdesign, SEO & link-building services!

online marketing

Even if you don’t use Shayla Does It, ensure that your link builder is doing at least some of the following:

  • Creating a blog page on your site and writing/posting blogs on a regular basis with relevant links in the blog.
  • Finding blogs in your industry and asking popular bloggers for interview opportunities and links to your site
  • Finding industry-related blogs and commenting with links to your blog or site.
  • Sharing your blogs in related communities and popular blog or social media sites
  • Enhancing your profile on all search engines and review sites (adding all contact info and links to your sites, pictures, etc…)
  • Posting positive reviews from their personal site on all “review sites” (i.e. yelp, yellowpages, superpages, facebook, etc…)
  • Possibly maintain your social media sites to include links in posts, or at least post to your social media sites with links from their personal site
  • There are many more link building opportunities; these are just the tip of the iceberg!

BEWARE of purchasing links because they are typically spam and Google will recognize spam links and penalize your page rank..

“What Google giveth, Google taketh away!”

I hope this blog clarifies SEO & link building a little bit. If you would like more information, don’t hesitate to contact Shayla Does It Business Services and together we can make your site the Field of Dreams!