Tag Archives: marketing plan

What is Digital Marketing?

If you google “What is Digital Marketing” you will probably find many different answers. This is because the ever-changing term digital marketing first came about in the 90’s and continues to evolve with advancements in technologies. You may have heard other terms that are similar to digital marketing such as:

  • online advertising
  • inbound marketing
  • online marketing
  • internet marketing
  • emarketing

All of these terms have the same meaning, but trends have changed over time. According to Google Trends, 2015 is when Digital Marketing starting being used more often than the others. Emarketing is rarely used at all anymore. Check out this graph that shows the changes in term trends from 2004 to present:digital marketing trendsDigital marketing is an umbrella term referring to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Simply having a website doesn’t cut it anymore. You have to consistently draw organic traffic to your website in order to improve your rank in search engine results. This involves a digital marketing plan that manages your entire online presence. Digital marketing activities include:

  • search engine optimization (SEO)
  • link building
  • blogging
  • social media marketing
  • email marketing
  • content marketing
  • video marketing
  • and other forms of digital media

According to Techopedia.com, digital marketing also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games. This is an example of how the term digital marketing is ever-changing because it is evolving to non-internet channels.

Most experts believe that the digital age we now live in requires a new approach to marketing and a new understanding of customer behavior in order to implement a successful digital marketing plan. If you would like to know more about how digital marketing can benefit your business, feel free to contact us with any questions you may have or for a free consultation.

digital-marketing-quote

online marketing is like a BLT

Online Marketing is Like a B.L.T.

Online marketing is like a B.L.T. sandwich – you have to have all the ingredients for it to work. If you don’t have the bacon, lettuce, or tomato then it’s not a winner. The ingredients for a winning online marketing campaign must include onsite seo, offsite seo, and social media marketing.

There are many factors that influence rankings on search engines (such as Google, Bing, and Yahoo). Those who practice the best and most up-to-date SEO techniques reap the benefits of appearing at the top of search results.

ONSITE SEO

Onsite SEO refers to optimizations made on a website to make it more readable, crawlable, and content rich. The main purpose of onsite SEO is to make sure your website is optimized for the keywords that are most appropriate for your industry and area. These are the keywords that you wish to be found in the search engine results when folks are searching for what you have to offer as a business. There is a lot to onsite SEO and people working on their own websites often overlook steps so it’s best to outsource your SEO to a professional. There are hundreds of small changes that can be made in the course of a campaign, as SEO is very much an ongoing process. Here is a checklist of the things Shayla Does It Marketing Services uses for on-site SEO techniques that are in accordance with Google recommendations:

  • Page Titles & Meta Descriptions
  • Headings
  • Page Content & Descriptions
  • Images
  • Links
  • Site Speed
  • URL structure
  • Current Content
  • Mobile Optimization

OFFSITE SEO

Offsite SEO refers to strategies made on external sites – or links. The Interweb you know today operates through links. When Google decides which website to show a searcher, one of the factors it considers is how trustworthy a site is. This is determined by the number external websites linking to your site and the amount of links that one site is sending. Directory listings (sites that list local florists, services, etc.) are a quick way to build links to your site.

Another link building strategy is content marketing. This involves creating a piece of content (article, blog, infographic, video, etc.) to host on another site with a link pointing back to your website. Relevant content marketing with engaging content that users want will always have a place in digital marketing. Throwing up a 400 word “article” to post on an unpopular site, also called “guest blogging,” can put your site at risk of a Google penalty which will remove your site from appearing as a result to searches.

Also, don’t buy any links. This is a big no-no with Google. Earn your links organically.

SOCIAL MEDIA MARKETING

Yes, social media matters when it comes to SEO. Day by day, social media sites are increasing their authority in search engine marketing, so you need to be active on more than just Facebook! The almighty Google takes social media into account when forming page rankings, mostly in the form of links and activity. This is commonly referred to around the web as “link juice”. If you have a lot of link juice from different social media sites that consistently link to your website, you will be creating an ongoing flow of traffic which contributes towards your Google ranking. The 7 most popular ranked social media sites today are: (reference: http://www.ebizmba.com/articles/social-networking-websites)

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Pinterest
  5. Google+
  6. Tumblr
  7. Instagram

Why Do You Need SEO?

It’s simple. There is an industry in SEO because it’s a full-time job. When a company, such as Shayla Does It, works on a client’s site, it shouldn’t be optimized one time and then left alone. SEO is an ongoing process of developing new content, keywords, and blogs to reach your customer as Google continues to update its algorithms. SEO dramatically changes almost every year and the strategies used when your site was built a couple of years ago aren’t going to work today. Many people say that SEO is dead, but it has merely evolved into a different creature. SEO used to be about tricking search engines, now it’s about communicating with them clearly. So hire Shayla Does It for your SEO needs. We’ll be your sandwich maker.

Shayla Does It Marketing Services of Oklahoma

Email Marketing Tips & Facts

Christmas shopping is in full swing! As an email marketer, avid shopper, and shameless deal searcher, I feel the need to remind all businesses about the importance of reaching out to your customers on a regular basis, and especially during the busiest shopping months of the year. The holiday season should make up between 20 percent and 40 percent of retailers’ annual sales. But How?

Email marketing is the most effective tactic for driving sales, but don’t take my word for it. When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook.

email marketingQuality and consistent communication with your customers can get you closer to that nirvana of people actually looking forward to your message, which greatly increases your return sales. 48% of consumers say that they prefer to communicate with brands via email.

If your business isn’t obtaining email addresses, then begin now! Once you begin, plan to send your first email within 1 month. Customers sign up because they WANT to hear from you. If you are obtaining email addresses then your business should be sending regular emails to your customers. Shayla Does It Business Services recommends weekly, monthly, or quarterly emails with different subject matter to mix it up and keep your audience interested.

72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand. Your customers opted in to receive emails from you and while they will expect to receive discounts and giveaways, they also want to get to know your business through fun newsletters, contests, reminders, bios, and education. Keep it personal and fun whenever you possibly can!

Still not convinced to begin an email marketing campaign? Maybe more facts will blow your mind:

  • For every $1 spent on email marketing, the average return is $44.25.
  • When marketed through email, consumers spend 138% more than people who don’t receive email offers.
  • 48% of emails are opened on a mobile device.
  • 91% of consumers use email at least once a day.
  • On a daily basis, US consumers interact with about 11 brands through email, compared to ~9 brands via Facebook, and ~8 brands via Twitter.
  • 44% of consumers made at least one purchase last year based on a promotional email they received.
  • Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.
  • There are 4.3 billion people that have email. This is approximately half of the world’s population that have email.
  • Roughly half of an email list will be active – people either opening or clicking on emails.
  • 27% of consumers were more likely to say their favorite companies should invest in more email.

Many business owners don’t have the time or marketing expertise it takes to design a professional email campaign that will track statistics to generate results through increased sales. Hire a reputable marketing company such as Shayla Does It Business Services to handle all of your marketing needs. If you are going to begin an email campaign, make sure it is done effectively because the first impression is crucial.

Looks they need an email marketing plan to get cooking again!
Looks like they need an email marketing plan to get cooking again!

 

Statistic resources:

Nielsen Norman Group

Direct Marketing News

BlueHornet

Small Business Statistics: Email Marketing

Convince and Convert

Litmus

ExactTarget

EmailStatCenter.com

McKinsey & Company

The Radicati Group, Email Statistics Report, 2012-2016

Epsilon