Tag Archives: marketing tips

What is Digital Marketing?

If you google “What is Digital Marketing” you will probably find many different answers. This is because the ever-changing term digital marketing first came about in the 90’s and continues to evolve with advancements in technologies. You may have heard other terms that are similar to digital marketing such as:

  • online advertising
  • inbound marketing
  • online marketing
  • internet marketing
  • emarketing

All of these terms have the same meaning, but trends have changed over time. According to Google Trends, 2015 is when Digital Marketing starting being used more often than the others. Emarketing is rarely used at all anymore. Check out this graph that shows the changes in term trends from 2004 to present:digital marketing trendsDigital marketing is an umbrella term referring to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Simply having a website doesn’t cut it anymore. You have to consistently draw organic traffic to your website in order to improve your rank in search engine results. This involves a digital marketing plan that manages your entire online presence. Digital marketing activities include:

  • search engine optimization (SEO)
  • link building
  • blogging
  • social media marketing
  • email marketing
  • content marketing
  • video marketing
  • and other forms of digital media

According to Techopedia.com, digital marketing also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games. This is an example of how the term digital marketing is ever-changing because it is evolving to non-internet channels.

Most experts believe that the digital age we now live in requires a new approach to marketing and a new understanding of customer behavior in order to implement a successful digital marketing plan. If you would like to know more about how digital marketing can benefit your business, feel free to contact us with any questions you may have or for a free consultation.

digital-marketing-quote

online marketing is like a BLT

Online Marketing is Like a B.L.T.

Online marketing is like a B.L.T. sandwich – you have to have all the ingredients for it to work. If you don’t have the bacon, lettuce, or tomato then it’s not a winner. The ingredients for a winning online marketing campaign must include onsite seo, offsite seo, and social media marketing.

There are many factors that influence rankings on search engines (such as Google, Bing, and Yahoo). Those who practice the best and most up-to-date SEO techniques reap the benefits of appearing at the top of search results.

ONSITE SEO

Onsite SEO refers to optimizations made on a website to make it more readable, crawlable, and content rich. The main purpose of onsite SEO is to make sure your website is optimized for the keywords that are most appropriate for your industry and area. These are the keywords that you wish to be found in the search engine results when folks are searching for what you have to offer as a business. There is a lot to onsite SEO and people working on their own websites often overlook steps so it’s best to outsource your SEO to a professional. There are hundreds of small changes that can be made in the course of a campaign, as SEO is very much an ongoing process. Here is a checklist of the things Shayla Does It Marketing Services uses for on-site SEO techniques that are in accordance with Google recommendations:

  • Page Titles & Meta Descriptions
  • Headings
  • Page Content & Descriptions
  • Images
  • Links
  • Site Speed
  • URL structure
  • Current Content
  • Mobile Optimization

OFFSITE SEO

Offsite SEO refers to strategies made on external sites – or links. The Interweb you know today operates through links. When Google decides which website to show a searcher, one of the factors it considers is how trustworthy a site is. This is determined by the number external websites linking to your site and the amount of links that one site is sending. Directory listings (sites that list local florists, services, etc.) are a quick way to build links to your site.

Another link building strategy is content marketing. This involves creating a piece of content (article, blog, infographic, video, etc.) to host on another site with a link pointing back to your website. Relevant content marketing with engaging content that users want will always have a place in digital marketing. Throwing up a 400 word “article” to post on an unpopular site, also called “guest blogging,” can put your site at risk of a Google penalty which will remove your site from appearing as a result to searches.

Also, don’t buy any links. This is a big no-no with Google. Earn your links organically.

SOCIAL MEDIA MARKETING

Yes, social media matters when it comes to SEO. Day by day, social media sites are increasing their authority in search engine marketing, so you need to be active on more than just Facebook! The almighty Google takes social media into account when forming page rankings, mostly in the form of links and activity. This is commonly referred to around the web as “link juice”. If you have a lot of link juice from different social media sites that consistently link to your website, you will be creating an ongoing flow of traffic which contributes towards your Google ranking. The 7 most popular ranked social media sites today are: (reference: http://www.ebizmba.com/articles/social-networking-websites)

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Pinterest
  5. Google+
  6. Tumblr
  7. Instagram

Why Do You Need SEO?

It’s simple. There is an industry in SEO because it’s a full-time job. When a company, such as Shayla Does It, works on a client’s site, it shouldn’t be optimized one time and then left alone. SEO is an ongoing process of developing new content, keywords, and blogs to reach your customer as Google continues to update its algorithms. SEO dramatically changes almost every year and the strategies used when your site was built a couple of years ago aren’t going to work today. Many people say that SEO is dead, but it has merely evolved into a different creature. SEO used to be about tricking search engines, now it’s about communicating with them clearly. So hire Shayla Does It for your SEO needs. We’ll be your sandwich maker.

Shayla Does It Marketing Services of Oklahoma

online reviews are important

Importance of Online Reviews

One of the many wonderful things about the Internet is the opportunity for people to express their opinions on almost anything. If you own a business, it’s a way for customers to comment on your service or products in order to share with others. These comments are posted on the web as online reviews, either directly to your business’s website, social media pages, or to other sites which aggregate online reviews.

How Important Are Online Reviews?

In the digital age, online reviews have largely taken the place of the word-of-mouth referrals. After all, it may be easy to ask your neighbor who mows his lawn, but harder to find someone you know who has ordered a polka dot cat sweater from an affordable website in the past year. Potential buyers can easily seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Positive online reviews also increase your appearance within search engine results. You will notice when you search for a service or product that Google Maps will appear in the results with the highest ranked businesses that you are searching for. This is also true for many other search engine sites such as yellow pages, yelp, bing, etc…

It’s easy to see why positive reviews are like gold, while negative ones can be toxic and dangerous.

Check out these online reputation statistics which reiterate the importance of reviews.

Check out these online reputation statistics which reiterate the importance of online reviews.

How Can You Monitor Your Online Reviews?

  1. Be proactive – Don’t just read a few online reviews when you feel like it. Schedule time regularly (weekly is a good goal) to check for new reviews. Also, when looking at various review sites, take note if your recent positive reviews are not current; the older they are, the less impact they have on the opinions of others.
  1. Respond quickly – Whether positive or negative, you should respond to every review. If positive, thank the reviewer for taking the time to spread their great experience with others. On the other hand, you may come across customers who express displeasure about their experience dealing with your business. Do not ignore these individuals, and do not procrastinate in responding. When you respond quickly, you send the message that you care about customer input and are taking steps to resolve the problem. Always be genuine and sincere because it reflects in your response.
  1. Keep the tone civil – Some online reviews can be scathing, juvenile, inappropriate, and downright unfair. Even if a certain review does awaken some strong emotions, do not mimic the reviewer’s negative tone. Instead, remain calm and civil while leaving out emotional words, and respond to the reviewer with class. If you get dragged into the virtual mud with a reviewer, both you and your business almost always lose.
  1. Address the issue and offer to make it right – If a reviewer has a legitimate complaint — even if it wasn’t the fault of you or your staff — try to find a way to make him or her happy. Offer a refund or a discount on future services. You’d be surprised how many positive reviews are born out of negative ones that were addressed properly and in a timely manner.

How Can You Get More Good Reviews?

Ask for reviews – Make it apparent to all of your customers that they have a voice in how you do business. This means not only having a place on your website where people can post or read reviews, but also promoting the appropriate online review destination (i.e. Google+, Facebook, Yelp, Yahoo, etc…) in print and email communications.

Newsletters and emails are the best way to ask for reviews on a regular basis. Email marketing is (and will continue to be) the most important channel any business can use to continually get their name in front of their past and present clients. It’s consistent, targeted, effective, inexpensive and used by over half of the world’s population. One way to do this is outsource your email campaigns to a reputable marketing company, or you could sign up for a service that automatically emails your clients to ask for their reviews after a service is performed or a product is purchased. Emails always increase the odds that happy customers will take the time to sing your praises online.

if a customer expresses his or her satisfaction to you verbally, be sure to respond by saying, “Thanks! Feel free to tell the world by putting that in a review online!”

Encourage people to read your reviews – Display a link to your online reviews or “testimonials” on your website, Facebook page, and anywhere else you have an online presence. Not only will potential customers read your glowing reviews, but your current customers are more likely to add their positive feedback as well.

If you need help with the task of online review management, Shayla Does It Marketing Services offers online review management as a part of monthly seo and link building packages. Contact us for more information or a free consultation.

Social Media is a Pool Party

Most people at the pool party are not interested in your “pitch,” they are there for the swimming and the hot dogs!

Social Media is a Pool Party

Attention Business Owners:  The secret to a successful social media page is engagement. Unfortunately most brands forget this and focus only on promoting their brand through all their posts. A business must always remember that the unlike button is exactly where the like button is! What captures your attention when trolling your social media pages? Which pages are your favorite? Please rock the vote – no strings attached:

Shayla Does It provides social media marketing as a service. Business owners either aren’t sure what to post or do not have the time to be consistent. Not all posts will be as popular as others but the key is to remain consistent and engaging. Here are some tried and true tips that will help:

1. Humor: Let’s face it, when looking through social media the funny posts and pictures grab your attention. As a business, humorous posts should remain tasteful and relevant to your industry. Be creative and mix it up!

2. Images: Pictures always add impact to your social media posts. Instead of always using generic pictures you find on-line, post pictures taken from your phone at the place of business or of the actual product. Personal pictures always get the most “likes” and response because it shows customers that you are legit.

3. Consistency: If you have a social media page for your business, you must make time to maintain it on a regular basis or your followers will lose interest in your posts and page. This leads to “unlikes” and misjudgments and that just hurts. If you can’t make time to post on your pages regularly, which is at least two times a week but preferably up to 7 depending on the industry of your business, OUTSOURCE IT TO SHAYLA DOES IT!

4. Timing: Spread out your posts and change when you post.

    • Do not share or post 3-4 things in one day and then don’t post again for 3 days – be consistent!
    • Depending on the nature of your post, change the timing. For example, If you are advertising a special for that day then post as early as possible in the morning because folks tend to check their social media when they get up in the morning.
    • Do not be a “facebook whore” and post all day every day. This leads to getting your page “unliked” very quickly. Who wants to be bombarded with posts from anyone?

5. Engagement: Mix up the content of your posts! Don’t push your brand or sales on every post. Your followers will feel overwhelmed and start to ignore your posts, You may lose a customer or scare away new ones. Ask questions to engage your audience, run giveaways, post pictures that are personal, find funny “memes” to post, link to your website, engage in social media traditions, and more! Oh and don’t forget the #hashtags and join conversations to increase your audience.

Shayla Does It knows how to market your business online through social media, websites, email campaigns, and more! Fore more information on our services of for examples of our work – check out our website, www.shayladoesit.com.

Social Media is a Pool Party