If you google “What is Digital Marketing” you will probably find many different answers. This is because the ever-changing term digital marketing first came about in the 90’s and continues to evolve with advancements in technologies. You may have heard other terms that are similar to digital marketing such as:
- online advertising
- inbound marketing
- online marketing
- internet marketing
All of these terms have the same meaning, but trends have changed over time. According to Google Trends, 2015 is when Digital Marketing starting being used more often than the others. Emarketing is rarely used at all anymore. Check out this graph that shows the changes in term trends from 2004 to present:Digital marketing is an umbrella term referring to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Simply having a website doesn’t cut it anymore. You have to consistently draw organic traffic to your website in order to improve your rank in search engine results. This involves a digital marketing plan that manages your entire online presence. Digital marketing activities include:
- search engine optimization (SEO)
- link building
- social media marketing
- email marketing
- content marketing
- video marketing
- and other forms of digital media
According to Techopedia.com, digital marketing also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games. This is an example of how the term digital marketing is ever-changing because it is evolving to non-internet channels.
Most experts believe that the digital age we now live in requires a new approach to marketing and a new understanding of customer behavior in order to implement a successful digital marketing plan. If you would like to know more about how digital marketing can benefit your business, feel free to contact us with any questions you may have or for a free consultation.