Tag Archives: online marketing

What is Digital Marketing?

If you google “What is Digital Marketing” you will probably find many different answers. This is because the ever-changing term digital marketing first came about in the 90’s and continues to evolve with advancements in technologies. You may have heard other terms that are similar to digital marketing such as:

  • online advertising
  • inbound marketing
  • online marketing
  • internet marketing
  • emarketing

All of these terms have the same meaning, but trends have changed over time. According to Google Trends, 2015 is when Digital Marketing starting being used more often than the others. Emarketing is rarely used at all anymore. Check out this graph that shows the changes in term trends from 2004 to present:digital marketing trendsDigital marketing is an umbrella term referring to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Simply having a website doesn’t cut it anymore. You have to consistently draw organic traffic to your website in order to improve your rank in search engine results. This involves a digital marketing plan that manages your entire online presence. Digital marketing activities include:

  • search engine optimization (SEO)
  • link building
  • blogging
  • social media marketing
  • email marketing
  • content marketing
  • video marketing
  • and other forms of digital media

According to Techopedia.com, digital marketing also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games. This is an example of how the term digital marketing is ever-changing because it is evolving to non-internet channels.

Most experts believe that the digital age we now live in requires a new approach to marketing and a new understanding of customer behavior in order to implement a successful digital marketing plan. If you would like to know more about how digital marketing can benefit your business, feel free to contact us with any questions you may have or for a free consultation.

digital-marketing-quote

Top 10 Internet Marketing Memes & Comics

Because we are internet marketing pros, it comes very easy to find humor in what we do. Maybe these memes are only humorous to computer nerds like us. We hope you agree with the selection of Top 10 Internet Marketing Memes & Comics that we collected from the interweb. Feel free to comment with your favs as well. By the way, this is just a numbered list and are in no particular ranking order. Enjoy my fellow geeky digital marketers!

1. Spiderman is the original web designer!
Spiderman is the original web designer!
2. If only it were that easy...
If only it were that easy…
3. Nonsense!
Nonsense!
4. @Twitter can be so #annoying <<LOL
@Twitter can be so #annoying <<LOL
5. Doesn't every email marketer want this?
Doesn’t every email marketer want this?
6. Just one of the perks of internet marketing - working from home!
Just one of the perks of being a digital marketer – working from home!
7. A funny way to explain the need for internet marketing.
Try this tactic when convincing a client for the need of a complete online presence.
8. Most people have no ideea what SEO is.
Most people have no idea what SEO is.
9. Beethoven was ahead of his time.
Beethoven was ahead of his time. #coolerthanme
10. A day in the life of a Digital Marketer
A day in the life of a Digital Marketer – it’s all about perspective. 
online marketing is like a BLT

Online Marketing is Like a B.L.T.

Online marketing is like a B.L.T. sandwich – you have to have all the ingredients for it to work. If you don’t have the bacon, lettuce, or tomato then it’s not a winner. The ingredients for a winning online marketing campaign must include onsite seo, offsite seo, and social media marketing.

There are many factors that influence rankings on search engines (such as Google, Bing, and Yahoo). Those who practice the best and most up-to-date SEO techniques reap the benefits of appearing at the top of search results.

ONSITE SEO

Onsite SEO refers to optimizations made on a website to make it more readable, crawlable, and content rich. The main purpose of onsite SEO is to make sure your website is optimized for the keywords that are most appropriate for your industry and area. These are the keywords that you wish to be found in the search engine results when folks are searching for what you have to offer as a business. There is a lot to onsite SEO and people working on their own websites often overlook steps so it’s best to outsource your SEO to a professional. There are hundreds of small changes that can be made in the course of a campaign, as SEO is very much an ongoing process. Here is a checklist of the things Shayla Does It Marketing Services uses for on-site SEO techniques that are in accordance with Google recommendations:

  • Page Titles & Meta Descriptions
  • Headings
  • Page Content & Descriptions
  • Images
  • Links
  • Site Speed
  • URL structure
  • Current Content
  • Mobile Optimization

OFFSITE SEO

Offsite SEO refers to strategies made on external sites – or links. The Interweb you know today operates through links. When Google decides which website to show a searcher, one of the factors it considers is how trustworthy a site is. This is determined by the number external websites linking to your site and the amount of links that one site is sending. Directory listings (sites that list local florists, services, etc.) are a quick way to build links to your site.

Another link building strategy is content marketing. This involves creating a piece of content (article, blog, infographic, video, etc.) to host on another site with a link pointing back to your website. Relevant content marketing with engaging content that users want will always have a place in digital marketing. Throwing up a 400 word “article” to post on an unpopular site, also called “guest blogging,” can put your site at risk of a Google penalty which will remove your site from appearing as a result to searches.

Also, don’t buy any links. This is a big no-no with Google. Earn your links organically.

SOCIAL MEDIA MARKETING

Yes, social media matters when it comes to SEO. Day by day, social media sites are increasing their authority in search engine marketing, so you need to be active on more than just Facebook! The almighty Google takes social media into account when forming page rankings, mostly in the form of links and activity. This is commonly referred to around the web as “link juice”. If you have a lot of link juice from different social media sites that consistently link to your website, you will be creating an ongoing flow of traffic which contributes towards your Google ranking. The 7 most popular ranked social media sites today are: (reference: http://www.ebizmba.com/articles/social-networking-websites)

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Pinterest
  5. Google+
  6. Tumblr
  7. Instagram

Why Do You Need SEO?

It’s simple. There is an industry in SEO because it’s a full-time job. When a company, such as Shayla Does It, works on a client’s site, it shouldn’t be optimized one time and then left alone. SEO is an ongoing process of developing new content, keywords, and blogs to reach your customer as Google continues to update its algorithms. SEO dramatically changes almost every year and the strategies used when your site was built a couple of years ago aren’t going to work today. Many people say that SEO is dead, but it has merely evolved into a different creature. SEO used to be about tricking search engines, now it’s about communicating with them clearly. So hire Shayla Does It for your SEO needs. We’ll be your sandwich maker.

Shayla Does It Marketing Services of Oklahoma

Email Marketing Tips & Facts

Christmas shopping is in full swing! As an email marketer, avid shopper, and shameless deal searcher, I feel the need to remind all businesses about the importance of reaching out to your customers on a regular basis, and especially during the busiest shopping months of the year. The holiday season should make up between 20 percent and 40 percent of retailers’ annual sales. But How?

Email marketing is the most effective tactic for driving sales, but don’t take my word for it. When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook.

email marketingQuality and consistent communication with your customers can get you closer to that nirvana of people actually looking forward to your message, which greatly increases your return sales. 48% of consumers say that they prefer to communicate with brands via email.

If your business isn’t obtaining email addresses, then begin now! Once you begin, plan to send your first email within 1 month. Customers sign up because they WANT to hear from you. If you are obtaining email addresses then your business should be sending regular emails to your customers. Shayla Does It Business Services recommends weekly, monthly, or quarterly emails with different subject matter to mix it up and keep your audience interested.

72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand. Your customers opted in to receive emails from you and while they will expect to receive discounts and giveaways, they also want to get to know your business through fun newsletters, contests, reminders, bios, and education. Keep it personal and fun whenever you possibly can!

Still not convinced to begin an email marketing campaign? Maybe more facts will blow your mind:

  • For every $1 spent on email marketing, the average return is $44.25.
  • When marketed through email, consumers spend 138% more than people who don’t receive email offers.
  • 48% of emails are opened on a mobile device.
  • 91% of consumers use email at least once a day.
  • On a daily basis, US consumers interact with about 11 brands through email, compared to ~9 brands via Facebook, and ~8 brands via Twitter.
  • 44% of consumers made at least one purchase last year based on a promotional email they received.
  • Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.
  • There are 4.3 billion people that have email. This is approximately half of the world’s population that have email.
  • Roughly half of an email list will be active – people either opening or clicking on emails.
  • 27% of consumers were more likely to say their favorite companies should invest in more email.

Many business owners don’t have the time or marketing expertise it takes to design a professional email campaign that will track statistics to generate results through increased sales. Hire a reputable marketing company such as Shayla Does It Business Services to handle all of your marketing needs. If you are going to begin an email campaign, make sure it is done effectively because the first impression is crucial.

Looks they need an email marketing plan to get cooking again!
Looks like they need an email marketing plan to get cooking again!

 

Statistic resources:

Nielsen Norman Group

Direct Marketing News

BlueHornet

Small Business Statistics: Email Marketing

Convince and Convert

Litmus

ExactTarget

EmailStatCenter.com

McKinsey & Company

The Radicati Group, Email Statistics Report, 2012-2016

Epsilon

 

Just because you build it doesn’t mean they will come!

Your website is not the Field of Dreams. Just because you build it doesn’t mean people will come to it. 

There are some pretty great websites out there but if you can’t find it in a search or on social media then it will not be found. Websites are promoted by sharing your site throughout the “interweb”. 🙂 The more relevant links you have to and from your website, the better looking your site appears to the almighty Google, who determines where you appear in the search engine results. There are many factors they consider when calculating your website’s “page rank”. Although their search algorithms change often, some factors remain the same, such as:

  • Domain Longevity
  • Website Optimization (keywords tied to images, page content, and page titles)
  • Relevant Outgoing Links
  • Relevant Links to your website
  • Consistent Organic Incoming Traffic
  • Complete Online Presence (social media, blogging, review sites, etc…)
  • Activity level of Online Presence

You built it so you want people to come, right? You can make your website the Field of Dreams with SEO & Link Building Services. 

The first step is to optimize your website through Search Engine Optimization (SEO). This will set up your website to appear more relevant to Google and other search engines. Some of the process includes assigning keywords to your pages, ensuring they flow with your ALT image tags and title pages, submitting your profile to all search sites, and more techy actions.

Once your website is fully optimized, it will help to possibly appear on the search engine results, but probably never on the first page. If you continue drawing traffic to your site, it will appear higher and higher in the search engine results over time. This is where the need for SEO & Link Building services comes in. This is typically a monthly service that you will outsource to an expert because as a small business owner, you just don’t have the time to keep up with it and probably not even the knowledge. Hey, here’s a good spot to market my business:  Shayla Does It offers webdesign, SEO & link-building services!

online marketing

Even if you don’t use Shayla Does It, ensure that your link builder is doing at least some of the following:

  • Creating a blog page on your site and writing/posting blogs on a regular basis with relevant links in the blog.
  • Finding blogs in your industry and asking popular bloggers for interview opportunities and links to your site
  • Finding industry-related blogs and commenting with links to your blog or site.
  • Sharing your blogs in related communities and popular blog or social media sites
  • Enhancing your profile on all search engines and review sites (adding all contact info and links to your sites, pictures, etc…)
  • Posting positive reviews from their personal site on all “review sites” (i.e. yelp, yellowpages, superpages, facebook, etc…)
  • Possibly maintain your social media sites to include links in posts, or at least post to your social media sites with links from their personal site
  • There are many more link building opportunities; these are just the tip of the iceberg!

BEWARE of purchasing links because they are typically spam and Google will recognize spam links and penalize your page rank..

“What Google giveth, Google taketh away!”

I hope this blog clarifies SEO & link building a little bit. If you would like more information, don’t hesitate to contact Shayla Does It Business Services and together we can make your site the Field of Dreams!