Tag Archives: website traffic

Why does SEO take time to show results?

It’s normal for people to want instant results in this age of fast food, online shopping and texting. On the internet people are naturally impatient, and websites that take too long to load are often abandoned. Also in the world of SEO, there will be some clients who want instant results, and unfortunately some SEO companies give them what they want, or more accurately what they think they want.

These clients get the instant improvements they want with paid traffic or paid backlinking, only to find out later on that Google does not agree with the SEO methods employed. After a few weeks of getting a lot of traffic, they realize that their website no longer appears on Google’s search results at all. They lose all their traffic, perhaps forever.

SEO humorProper SEO requires organic growth. Basically what this means is that you want your website to become popular with search engines in a way that seems natural and inevitable. Google prides itself on being the search engine that gives its users the websites they’re looking for. The best SEO services act as a bridge that helps Google recognize the real utility of your website for potential visitors. This is why developing an organic, aggressive marketing plan including monthly SEO & Link Building Services is necessary to increase search engine results and page rankings.

Reasons why a monthly SEO & Link Building campaign needs time to generate rank improvement:

  • Organic traffic is necessary – Google doesn’t want instant improvements (i.e. paid submissions, traffic, or backlinks). Google hates it when you suddenly shoot up in the rankings. They’ll know you tried to manipulate your rankings and they’ll penalize you for it, and in most cases they’re right to be suspicious. For example, if you have a thousand new backlinks or hits to your website overnight, that’s obviously artificially generated. They want to see organic growth over time. SEO is a marathon, not a sprint!
  • Backlinks – Google checks backlinks because they are a sign of your website’s relevance and helpfulness. It’s as if other people have found the info in your website so compelling that they link to your website on their own sites. Google algorithms know this is a natural occurance; a few links per week as opposed to  thousand websites discovering and linking to your website all at once.
  • Website Updates – It takes time to register changes to your website. Part of a proper SEO plan should be to optimize your website for search engine results through keywords, alt image tags, search engine descriptions, meta tags, etc…. Your SEO company should make changes to your website and site map when Google makes changes to their algorithms (filters) that may affect your ranking results. Keep in mind that Google doesn’t monitor your website on a 24/7 basis. In other words, the Google bots roaming the Internet and noting the features of all the websites in cyberspace may not come back to your website for a while. Therefore the changes you’ve made may not register with Google right away and may take months to register in their database.
  • Keyword searches – Part of SEO is to optimize your website and set it up properly with specific keywords that are repeated in a strategic way throughout your website. Keywords take months or longer to generate enough popularity to show up on a search result. Many businesses think their business name should show as a top search engine result immediately, but Google considers a business name to be a keyword.   Domain names help to “speed up” the process but it still takes time. Getting to the top of a Google search requires an aggressive marketing plan.
  • Complete Online Presence – Google wants to see organic traffic coming from different kinds of websites, including social media sites and other search engine sites. They will recognize how many social media sites you are on and how active you are on them (i.e. facebook, pinterest, etc…). They give some social media sites more page rank than others. Google also wants to see that you have a profile submitted and claimed on all search engine sites. They recognize traffic and reviews that come from those sites (i.e. yellowpages, yelp, bing, etc…)

SEO is competitive. This is why monthly SEO & link building services are so important to continue to draw organic traffic to your website and improve your rank in search engine results. For more information on SEO & link building services, please contact Shayla Does It Business Services.

If you want to appear on the front page of Google search engine results, you must have an organic, aggressive SEO and link building marketing plan. Regardless of your plan, you simply have to accept that improvements in your rankings can take weeks, months or even longer. IN THE BIG INTERNET RACE, SEO IS A MARATHON AND NOT A SPRINT!

Just because you build it doesn’t mean they will come!

Your website is not the Field of Dreams. Just because you build it doesn’t mean people will come to it. 

There are some pretty great websites out there but if you can’t find it in a search or on social media then it will not be found. Websites are promoted by sharing your site throughout the “interweb”. 🙂 The more relevant links you have to and from your website, the better looking your site appears to the almighty Google, who determines where you appear in the search engine results. There are many factors they consider when calculating your website’s “page rank”. Although their search algorithms change often, some factors remain the same, such as:

  • Domain Longevity
  • Website Optimization (keywords tied to images, page content, and page titles)
  • Relevant Outgoing Links
  • Relevant Links to your website
  • Consistent Organic Incoming Traffic
  • Complete Online Presence (social media, blogging, review sites, etc…)
  • Activity level of Online Presence

You built it so you want people to come, right? You can make your website the Field of Dreams with SEO & Link Building Services. 

The first step is to optimize your website through Search Engine Optimization (SEO). This will set up your website to appear more relevant to Google and other search engines. Some of the process includes assigning keywords to your pages, ensuring they flow with your ALT image tags and title pages, submitting your profile to all search sites, and more techy actions.

Once your website is fully optimized, it will help to possibly appear on the search engine results, but probably never on the first page. If you continue drawing traffic to your site, it will appear higher and higher in the search engine results over time. This is where the need for SEO & Link Building services comes in. This is typically a monthly service that you will outsource to an expert because as a small business owner, you just don’t have the time to keep up with it and probably not even the knowledge. Hey, here’s a good spot to market my business:  Shayla Does It offers webdesign, SEO & link-building services!

online marketing

Even if you don’t use Shayla Does It, ensure that your link builder is doing at least some of the following:

  • Creating a blog page on your site and writing/posting blogs on a regular basis with relevant links in the blog.
  • Finding blogs in your industry and asking popular bloggers for interview opportunities and links to your site
  • Finding industry-related blogs and commenting with links to your blog or site.
  • Sharing your blogs in related communities and popular blog or social media sites
  • Enhancing your profile on all search engines and review sites (adding all contact info and links to your sites, pictures, etc…)
  • Posting positive reviews from their personal site on all “review sites” (i.e. yelp, yellowpages, superpages, facebook, etc…)
  • Possibly maintain your social media sites to include links in posts, or at least post to your social media sites with links from their personal site
  • There are many more link building opportunities; these are just the tip of the iceberg!

BEWARE of purchasing links because they are typically spam and Google will recognize spam links and penalize your page rank..

“What Google giveth, Google taketh away!”

I hope this blog clarifies SEO & link building a little bit. If you would like more information, don’t hesitate to contact Shayla Does It Business Services and together we can make your site the Field of Dreams!